Analysis Of Maotai, Wuliangye Brand Marketing Blind Spots: Why Not Become A Luxury? – Liquor,

China Spirit The birth of the industry most likely to be a world-class luxury brand. Maotai, Wuliangye should enter a higher realm of brand marketing, forget all the competitors. Maotai and Wuliangye

(Quotes Forum) competition of the nearly 20 years, China White Wine The main line of the history of the two competing price increases outlined the curves of liquor market, two market leaders in every action affects the entire Chinese liquor market. State Liquor Wuliangye said

not pursue tenure. It can be seen that the two fundamental purpose of competition is strong competition for market leadership in liquor. At the same time constitute the two brands of Chinese liquor market, the ceiling, Jiannanchun, Luzhou (market share it) a long trailing behind. However, with just two brands strangulation when the ultra-high Shuijingfang (market share it), National Pits 1573 breakout success, beating Wuliangye, Maotai, a super-high-end liquor market innovation model.

Maotai, Wuliangye to hold market leadership position, continue to raise prices to swallow Shuijingfang, National pits 1573’s high price line, so high has become no longer high, deep brand value once again played a huge power to the liquor market, causing a lot of pressure upstart.

View from the law of value, prices always fluctuate around the value. For a long time, Maotai, Wuliangye strong upward price volatility, which indicates, or the value of the two brands is much higher than the price, with a huge price increase space; or liquor market has a higher level of marketing realm.

Price competition if the deep white circle, we never see the future. Perhaps, when we jump out of the liquor industry, from another point of view wine competition, will see some new scenes.

In all walks of life, relatively stable prices of high-end brands, such as the automotive industry, Mercedes, BMW and not in successive years Prices Even up, do not increase too much; CD, LV luxury brands such as maintaining the relative stability of prices; diamonds, watches, clothing and other industry leading brands are also maintaining the relative stability of prices.

From other industry leading brand’s market performance, they share a common quality: Market your convictions! Brand value and the price system is relatively stable, industry leading brand prices are more than 10 times higher than ordinary brands with strong brand competitiveness.

And Maotai, Wuliangye toward “price” on the eve of market behavior change, can only show their immaturity. As Maotai, Wuliangye the price increase, in fact, a passive approach, the aim is simply to keep prices and follower distance. However Maotai, Wuliangye and followers from far enough price, so can easily qualify Shuijingfang, live launch a “high-life” liquor brand.

Maotai, Wuliangye value far not been released, still has great room for price increases. But the huge price increase in mid-price increase of space should not be abused, the abuse of the result: First, in the minds of consumers is difficult to form a stable brand image; second, follow-up is difficult to throw off competitors.

Maotai, Wuliangye should enter a higher realm of brand marketing, forget all the competitors.

China’s liquor industry is most likely the birth of world-class luxury brand. Wine Chinese companies are unable to fight the concept of European enterprises manor. Beer Chinese companies do not have the capital strength, long-term is difficult to compete with Western companies. Only carries the Millennium of Chinese culture liquor and a master of liquor Maotai, Wuliangye be possible into the ranks of world-class luxury, because voice and game rules rests in the hands of the Chinese people.

Rich class of China’s rise, luxury brand came into being

Maotai, Wuliangye why not become a luxury, and luxury Shuijingfang have the opportunity to embark on the road, has a special historical background? Plate movement among the Chinese that there is a problem. BOLA TANGKAS
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