Has been the Olympics, World Cup, will attract hundreds of millions of these two major events sponsored by the right eye were Adidas, Nike and other international brands dominated, domestic sports brand only “curve” involved in sports marketing, and Fujian Corps International’s top sports events of collective outlet means start a new round of distribution of sports resources, “Sports, Jinjiang to create” moving towards a higher podium.
HC Apparel Network By the end of June, most of the country sounding the alarm hot orange, a small town Jinjiang Fujian especially boiling. This comes from a new message: Fujian sports brand Anta announced to replace the adidas China Olympic Committee Cooperation Partners, as the London Olympics the Chinese delegation official apparel provider. In fact, the previous week, the enthusiasm of many sporting goods companies have been lit, as miraculous as the advancing North Korean men’s soccer World Cup finals in South Africa, the team sponsor Erke, will represent the first time reached the sports goods manufacturers World Cup.
Has been the Olympics, World Cup, will attract hundreds of millions of these two major events sponsored by the right eye were Adidas, Nike and other international brands dominated, domestic sports brand only “curve” involved in sports Marketing And Fujian collective outlet Corps International’s top sports events, which means start a new round of distribution of sports resources, “Sports, Jinjiang to create” moving towards a higher podium.
Anta “generous” 6 23, when the ANTA Board Chairman and Chief Executive Officer Chairman of the Chinese Olympic Committee Liu Peng Shizhong from the hands solemnly received the special emblem of the Chinese Olympic Committee, the National Olympic Sports Center were very popular.
According to ANTA company, the co-operation covering the breadth of interests, long years of sponsorship amount is high, the history of the Olympic movement in China, an unprecedented. Anta in the next four years, Chinese athletes set off for the 2010 Vancouver Winter Olympics, the 2010 Asian Games, London Olympics in 2012, including 11 major international multi-sports equipment available titles.
Anta declined despite the specific amount of the sponsorship, but the Chinese Olympic Committee marketing director Ji-Long Ma, said: “This is the single largest amount of sponsorship in Olympic history a co-sponsor program fee has exceeded the threshold TOP . “It is reported that the Beijing Olympics, Adidas paid a total of 60 million? 80 million U.S. dollars, while the four-year package Anta large orders are not expected to be less than this figure.
Won both said this is the biggest sport in the history of the contract, Shizhong and that “a natural thing.” Five years ago, the Beijing Olympic Games partners fierce bidding battle, a strong attack Adidas winning the target. “National brands are positively, waiting for the next opportunity.” Financial Crisis on the national sporting goods brands, is a “crisis” is “opportunity.”
The course of development from the view of ANTA, ANTA has been very focused Advertisement And advocacy, Shizhong and Beijing start at the beginning the difficult process of selling shoes, to feel tremendous brand strength. July 10, 2007, dedicated to sporting goods Anta listed in Hong Kong, raising more than 3.5 billion. Anta’s prospectus shows that: This and fund-raising, only 2.5 billion was used to expand production scale, while most of the remaining funds will be used for brand promotion and expansion of marketing network.
The cooperation with the Chinese Olympic Committee, should be listed since the brand Anta and expand business Sell Network generous. Shizhong said: “The company reached a certain size, should not resort to gently deflect the past, mainly sponsored by the Chinese sports leagues and product innovation, the next step on behalf of the Chinese sports spirit of hope.” In the future, ANTA 15 sales each year will % into marketing.
General industry view that the hand Anta Chinese Olympic Committee, the brand value may be enhanced, but Management Layer is also faced with how to maximize the benefits of the challenge will be sponsored. BOLA TANGKAS