The Audi A1 has been promoted through the internet using video release entitled “The Next Big Thing”, which stars Justin Timberlake. As ever with a new-car scoop, it’s a classic case of jigsaw identification. Audi has given several clues to the look of its new A1 with the recent Metro project Quattro concept car.
The A1 will use the VW group’s MQB modular transverse engineering package and will have three different body styles: a chunky three-door hatch, a roomier five-door and an open-top model.
The Audi A1 has won ‘the most exciting new car of 2010′, Reader Award at the What Car? Awards. On the Whatcar.com online poll, thousands of readers voted the top car, fighting off a stiff challenge from the likes of Jaguar’s new XJ executive car and Honda’s sporty petrol hybrid, the CR-Z.
The A1 will be available with three engines, all featuring start-stop and energy recuperation systems to help save money on fuel.
A new 1.2 TFSI petrol engine linked to a five-speed manual transmission and delivering 86PS kicks off the range, with a 111mph top speed, 55.4mpg capability and a low CO2 figure of 119g/km.
The more familiar 1.4 TFSI power unit is next up, and delivers its 122PS via the standard six-speed manual gearbox or optional seven-speed S tronic twin-clutch transmission. Equipped with S tronic, it has a top speed of 124mph where conditions allow, and in this form can also match its smaller counterpart on economy and emissions – 55.4mpg and 119g/km of CO2.
Already renowned for powering the premium sector’s most fuel-efficient car – the A3 1.6-litre TDI – a 105PS 1.6-litre diesel is the third engine option. It has a top speed of 116mph, while retaining the potential to achieve 72.4mpg economy with emissions of 102g/km.
All engine options are supported by the latest generation ESP system, which helps to boost handling agility by minimising understeer and improving traction.
Although the Audi A1 has not been released yet, the funky small car with an Audi badge on the nose and aimed directly at the Mini can’t fail to succeed. The Audi A1 in Scotland and across England should be a strong contender for Car of the Year Award in 2011!