Augme Technologies (OTCBB: AUGT) Sparks A Rally

Smart, mobile advertising is getting more personal for the user thanks to technology and no one does it better than Augme Technologies. With three operating divisions including mobile marketing AD LIFE, video content delivery BOOMBOX and ad network provisioning AD SERVE, Augme has been a leader in providing mobile promotions on behalf of enterprise clientele since 1999 (clients include 10 Fortune 100 companies, twelve Fortune 200 companies, and one Global Fortune 500 company). Augme allows for consumers, in real time, to interact with ads and information about products they want to learn more about with 3 unique granted U.S. Patents and additional Patents waiting in the pipeline. The technology uses behavioral ad targeting and renders websites and ads in all types of mobile devices. The Company’s Ad Lifemobile platform is built upon a reputation for fast, flexible, and quality execution of deliverables. The company has had no trouble scaling up to wide demand for its products, and that’s lead to some major growth. Second quarter earnings numbers came in last week when the company announced revenues that totaled about $ 719M compared with just about $ 40M in the previous period, representing a 1,700% increase year-over-year. And that’s not all. The company is also nearing settlement agreements in lawsuits it brought on Yahoo, Tacoda, Inc., AOL and Time Warner, and Platform-A, Inc., and if the terms are favorable, the stock could rally accordingly. Here’s a recent World Market Media informal case study. On June 16th, 2010, I wrote a blog on the VirnetX/Microsoft patent lawsuit that resulted in a $ 200M patent infringement judgment against Windows for its virus protection software. Here’s a quote from that article: “I wanted to know what the plan was for the rest of the money, roughly $ 178M, but the company cited legal obligations for not disclosing that kind of information. But with only about $ 4M in operating expenses and $ .5M in research and development spent for the first quarter of 2010, I suspect VirnetX has a lot of options, a luxury other competitors and other startups can only dream of having.” The stock closed that day at just $ 6.34 a share on light volume. Today, shares of VHC are trading at $ 17.33 after hitting an all-time high of $ 18.55 earlier this month. It seems fitting that the company is planning for the future, just like VHC did when the settlement closed by announcing a special one-time $ .50 per share dividend cash payout to celebrate. Last week, Augme announced the opening of its technology development Center of Excellence in Atlanta, Georgia, that will provide a flagship location to build and improve upon the company’s competitive advantage through industry leadership. Shares are currently trading up $ .15, or about 5.5% at $ 2.90 a share after trading as high as $ 2.98 a share earlier in the session. For more information visit