Who doesn’t love a good viral production on YouTube? It’s every brands dream to have a video that clocks up millions of views but instead of an improvised home movie, the brands increasingly have to spend big money on production, ad campaigns to support the videos and other props. But the rewards can be massive as a good videos spreads all over sites like Twitter, Facebook and YouTube in days with most clocking up millions of views and huge interaction. As you’ll see most of the videos are made by big brands and are clearly not the sort of videos that you just pull out a camera and film in a second! Here are our top 3 viral video productions from brands in 2010.
3. Google Chrome – Speed Test:
Google wanted to show us how fast it is rather than just tell us how fast it is. To do that, they made a Rube Goldberg-Ian video showing how fast web pages load in Chrome, (which actually loads web pages at 2,700 frames per second.)
The speed tests were filmed at actual web page rendering times. If you’re interested in the equipment used to pull off such an elaborate viral production it was: a Mac Book Pro laptop with Windows installed - Monitor – 24″ Asus: Which they had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, they flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process. - 15Mbps Internet connection. - Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps
2. T-Mobile – Welcome Back:
Uploaded on October 29, 2010, the sequel to “The T-Mobile Dance” at present has over 7,370,000 views and it’s received rave reviews in Guardian.co.uk, Express.co.uk, and Mirror.co.uk. The viral production has been embedded in bestofyoutube.com, t-mobile.co.uk, facebook.com, and nightin.parcproductions.com. It’s gotten referrals from related videos, namely a teaser and a promo that it was “arriving tonight.”
For a lesson in seeding check out how many tags it has, I counted 39: t-mobile, tmobile, lifes, for, sharing, welcome, home, back, Heathrow, terminal, five, airport, singing, choir, vocal, orchestra, human, dance, sing-along, Liverpool, street, station, Trafalgar, square, night, in, josh, josh’s, band, Adverts, TV, Commercial, Ad, Campaign, Latest, Work, Channel, trailer, and did I mention that the description of the video includes a link to http://www.facebook.com/tmobileuk.
In other words, the T-Mobile team has topped their previous efforts.
1. Old Spice – The Man Your Man Could Smell Like:
I know I’ve mentioned this viral before but it really is that good (no wonder it sparked 100s of copy cats). The seductive Old Spice Guy we all know and love, wooed us in 2010 with a video promoting the famous men’s body wash. The viral has almost racked up 30,000,000 views! This is the fastest growing online viral video production ever, garnering 6.7 million views after 24 hours, and ballooning over 23 million views after 36 hours! If you haven’t seen it (which is unlikely) it consists of Ex American footballer Isaiah Mustafa taking you on an elaborate and luxurious tour around exotic locations in his typical flamboyant fashion.