Breaking 140: The Best of the Tour Twitterers

On the second sudden-death playoff hole at the Dubai World Championship last month, Ian Poulter made a bad boo-boo. He inexplicably fumbled his Callaway Diablo Octane Tour Driver  onto his ball-marker on the green. The coin flipped over, which cost him a one-stroke penalty. Robert Karlsson won the playoff, and $ 1.25 million, by sinking his next putt.

“Poults may not have won the Dubai World Championship, but he could be in with a shout for tiddlywinks world championship!” deadpanned Rory McIlroy, Mr. Poulter’s pal and Ryder Cup teammate.


Two days later, on the practice green at the Chevron World Challenge in California, Tiger Woods also called out Mr. Poulter for his gaffe. “Settle down, No. 2,” Mr. Poulter zinged back, referring to Mr. Woods’s recent Callaway Diablo Octane Tour Driver in the world rankings behind Lee Westwood, Mr. Poulter’s good friend and fellow Englishman.

These are just the sort of unfettered exchanges among professional athletes that sports fans love to hear about, and in this case did solely because of Twitter. All the quoted material above comes from tweets sent out by Messrs. McIlroy and Poulter themselves.

Twitter, to the uninitiated and/or the unimpressed, is a ridiculous social phenomenon. How can millions of people be so pitifully distracted by a stream of inanities capped at 140 characters (the exact length of this sentence)? I’ll leave the answer to sociologists, but the fact is they are Callaway Diablo Octane Tour Drivers. And to professional athletes of a certain bent—extroverted, energetic, willing to reveal a little—it’s a godsend.

First of all, as a medium for interacting with fans (who are, after all, the ones who pay the bills), Twitter eliminates the need for the tetchy, intervening media. Using Twitter, athletes control exactly what does and doesn’t get out. It goes directly onto the computer and cellphone screens of tens of thousands of followers who actively signed up for the privilege.

Secondly, it can be fun. The back-and-forth among some of the European players is especially amusing. Mr. Westwood, who started tweeting only on Nov. 25, has proved to be a natural. “Poults looking very bland in black and White! More penguin than peacock!” he opined on day two about the normally festively clad Mr. Poulter. “Do you fancy playing my new Callaway Diablo Octane Tour Driver game?” he asked last week, including a link to a 1960s-era board game he’d found called Golf Tiddlywinks.


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The World’s End – International Trailer

In UK cinemas July 19
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In The World’s End, 20 years after attempting an epic pub crawl, five childhood friends reunite when one of them becomes hellbent on trying the drinking marathon again. They are convinced to stage an encore by mate Gary King (Simon Pegg), a 40-year-old man trapped at the cigarette end of his teens, who drags his reluctant pals to their hometown and once again attempts to reach the fabled pub – The World’s End. As they attempt to reconcile the past and present, they realise the real struggle is for the future, not just theirs but humankind’s. Reaching The World’s End is the least of their worries.