One of the most interesting and possibly generous offers in the history of the Internet has recently been extended by Google to promote its new Google checkout service, and since the offer is only on for the next ten days or so I thought I should probably let you know in time to take advantage of it.
Google Checkout has recently been designed to act as a third party between retailers and their customers on the Internet. Such a service looks like it could prove very popular now that many are cautious of giving Internet sites their card details. The idea is that instead of giving out your card number when shopping on a website, you instead add your items to the shopping basket in the normal way, and then when you’re ready to pay you get transferred to the Google Checkout site. You sign in to your account using your e-mail address and password, choose which nominated card you wish to use and Google then forwards payment to the merchant whilst keeping your card details confidential.
The more astute amongst you will note that the principle already exists in sites such as PayPal and Nochex, however, from a sellers point of view these existing services are numerously flawed which has let to very few retailers choosing to adopt them. The existing platforms, for example, offer the retailer very little protection against fraudulent transactions and additionally cost a comparatively large amount of money when compared with having a dedicated merchant account with the bank.
The most successful service of this nature would be PayPal, however the main reason for this is that PayPal are owned by eBay and have grown as eBay has grown. The majority of eBay auctions include PayPal as a payment method which means that eBay can earn even more in fees from its users. Unsurprisingly Google Checkout is banned as a payment method on all eBay auctions, however I predict that in a matter of time Google will create a better funded and ultimately superior version of eBay as retribution.
At this point I feel the need to point out that most websites on the Internet do not have access to your card details, so don’t panic if Google checkout isn’t offered. Our website has always liaised directly and securely with our merchant bankers and the only information we get from them is an authorisation code; no one ever has access to your card details.
The really interesting part for home users is the offer that Google are currently running in conjunction with a number of selected partners, including Refresh cartridges and SVP Communications. This promotion offers their customers £10 off any order above £30 when they pay by Google Checkout. To find a full list of companies selected for this promotion please take a look at the following site: http://checkout.google.com/buyer/merchants.html
We have been informed that the offer will run until the 11th June so it vital that if you want to take part in it you will need to move now. It is also worth pointing out that you can order as many times as you wish and still benefit from this offer; the only stipulation is that your order is over £30 before postage and you use Google Checkout to pay and you will genuinely get £10 off your transaction. Google Checkout is completely free of charge and if you decide that the service isn’t for you after taking advantage of the discounts then you need never use it again.
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“Awel” by stefsax
is licensed under a Creative Commons license:
music was shortened to fit length of video.