Coffee has become the latest food stuff to become glorified and beatified within our fickle media, which is infamous for its capricious nature and rather temperamental alliances. When a particular food type is favoured by the media “gods” it would seem that it will enjoy success in any and every market, appealing to new customers and further solidifying existing customer’s faith. The consumption of the food in question becomes more than a mere biological process; it becomes a means of measuring and ratifying social structure and prestige.
It becomes the latest fashion accessory, an ice breaker and award winner all at the same time. For those who do not enjoy the marvels of the food, they are regarded with bemused contempt and pity, after all they are missing out on a wonderful experience. It should be noted however, that this state of affairs ends up ensuring that the food in question is placed beyond doubt, question or reproach and this skewered presentation of the facts is potentially harmful, and even downright dangerous.
The food that we eat, regardless of what it is must always be regulated with the principle of moderation and balance firmly in mind to ensure that we have a balanced and nutritional diet. Too many people (wrongly) assume that you can never have too much of a good thing, but in reality this is an utter fallacy and one that is cynically exploited and manipulated by the media industry.
Take coffee for example. Whilst receiving critical acclaim and recognition for its remarkable and uncanny ability to handle a myriad of different health complaints from constipation, heart disease and asthma it has been glorified as a super drink, a magic tonic which will cure all ailments and prevent all health problems. This is true, if the coffee is consumed in safe dosages, and spaced over a reasonable period of time, sadly however many people exceed the daily recommended maximum of 400mg of caffeine a day and end up glutting themselves in a short space of time. They suffer from extreme bouts of hyper activity (excess energy) only to suffer from a crashing sag in their energy levels as the day progresses, rendering their effectiveness for even the most simple of tasks, null.
People who consume coffee also justify their mass consumption on the basis that: “coffee has no calories, so what could the harm possibly be?” This is not quite true; coffee like anything else will depend entirely upon what you put in it. Ordinary coffee, the kind that you consume at home contains hardly any, but when you order your coffee from a store, when you throw in the sugar, cream and other things added to the drink, you will find that the calorie number will be on the steady rise. In fact, medium iced mocha served in a fast food outlet will contain on average, around 300 calories. That may not sound like much, but given that the daily maximum amount of calories for an adult male is 3000, then the issue becomes much more evident.