To have a good traffic and sales funnel, you need to be able to draw people in as well as have them do what the goal of the page is. For some people the goal is to get information such as email addresses while other people will want visitors to actually complete a sale. Whatever the goal of your sales funnel is, you need to make sure that your plan includes a few simple things.
You need to have a webpage that has good content. The content can be anything, and doesn’t necessarily have to relate to your product or company as long as it grabs people’s attention. To get the best results it helps to have pages link to other pages with more information, and also link to your capture page.
The capture page is where people will be coerced into giving you their information, ranging from their name and email address to their phone number. Usually you’ll get people to do this by offering them something that they can’t get just from searching around your website. A coupon for one of your products or services is a great way to go about it, although many companies just offer to send weekly or monthly newsletters that talk about upcoming promotions and new products. You can use whatever method you’d like, just make sure that your technique will make people want to give you their information.
Since the final step for most people is getting people to buy something, you have to decide what your sales pitch is going to be. Some companies will prefer to use their newsletters because they can constantly remind people of the reasons to buy from them. You could also just set up a sales page, but it has to draw people into making the purchase. The best way to finalize a sale is to tell people why they can’t live without your product.