Cufflinks and the Psychology of Men’s Fashion

Regardless of the current economy and the rather gloomy predictions, the demand for cufflinks is undoubtedly growing today. And that includes designer brands as well.

In fact, it is not uncommon for customers to pre-order their cufflinks at certain times of the year, namely during peak seasons when the demand for cufflinks is greater than normal. Sometimes, clients will have to wait for pending orders. Delays are also inevitable, example, when bad weather or natural calamities hamper down delivery or manufacturing itself for a few days or weeks behind.

Cufflinks, especially the expensive ones, are usually regarded as an affordable luxury one can have; and that’s not even an overstatement. A pair of diamond cufflinks, vintage cufflinks, or gold or silver cufflinks, may well cost over a thousand dollars, but it’s still quite affordable compare to other luxuries in life.

The demand for cufflinks as a fashion trend has lead to the idea of mass producing. That can be more economical, profitable, and convenient but some hand-techniques such as those of enameled jewelries are yet to be duplicated by machine.

The most intricate details of cufflinks are still hand-crafted. The devotion, artistry, and personal touch of the jeweler are also embedded on the pair of cufflinks. Often times in jewelry making, we consider the material or stones used, but we cannot deny the fact that the human element in contributes also to the overall value of jewelry. It’s the name, the brand, the story behind the behind the jewelry that all the more raises its value.

The demand for such jewelry like cufflinks, regardless of value, is an evident proof of the playing psychology in fashion. Many may not readily see it or seem to care about it, but psychology plays a crucial role in fashion both in the clothes and accessories we wear.

Each piece has certain attributes that portrays something. And I guess that’s what fashion is about – portraying or conveying a message through the over all appearance. And the two sides of the coin is both good and bad fashion.

The choice of each piece, whether done consciously or unconsciously, that result to the overall look, tells a lot about the bearer himself. The combination of clothes and accessories one puts on gives away a piece of the bearer’s fashion taste, personality, and character.

The ideal goal of course, is to look great. Somehow, this contributes largely to the good feeling we want to have. Generally, like domino effect, good looks result to good feelings, and good feelings adds to self-confidence. The more confidence you have in bearing yourself, the more effective you carry the clothes you wear.

Another example of psychology at play in fashion is colors. Most colors imply certain attributes. Blue and white are popularly associated with peace. Red is striking and emotional. Black is generally authoritative and versatile. A good understanding of what colors may portray is important. This will generally guide you when to pick a particular color or not, and when it is most appropriate to wear.

BOLA TANGKAS
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