Everybody these days are talking about Facebook, Twitter and other social networking tools. This social network phenomenon really has changed our culture really and it has made us become more social with people online, whether we like it or not. This has even come to the point where even printed media such as posters have taken steps to really become social with people.
If you want your poster printing to become more social though just like those sites online, you will need to be really careful and deliberate with your choices in their design. Not only must you impress people, you must actually interact and speak to them in a personal and social level.
Let me teach you how this is done. Below are the steps that you will want to do to make your color posters more social and integrated into the current popular culture.
• The right social “fashion” statement for your posters – A more “social” poster is typically designed with the right “fashion” statement. Much like any other social interaction of ours, presentation and fashion is key to a good impression. So your color posters must do the same.
It is not of course just about dressing “great” or designing great posters. Getting the right fashion statement with your posters is about using the right theme that conveys the right type of image or statement. You must choose if you want to appear as the “cool” poster, the “classic” poster, the “artsy” poster, the “practical/professional” poster etc. etc.
Choosing a precise theme is important so that you can deliver the real kind of statement that you want to the readers. So make sure you really think about your design themes a lot and deliver the right kind of image to help your color posters be more impressive and potent in a social manner to your audience.
• Speaking to your audience with “their” language – All societies/cultures of course have a distinct language. There are even subcultures with their own unique words, slang terms and hidden contextual meanings. If you want your color posters to be more social, it is good to integrate all these other special types of language meanings and styles into your poster content.
Having color posters that speak the audience’s language makes for a more effective poster campaign since those people will readily understand and respond to those messages. So make it a point to study the “real” language of your audience.
• Being up to date with the current issues and concerns – Of course, most social beings are always trying to be up to date with the current issues and concerns that other people in their network experience. Your color posters should do the same if you want them to be part of that social experience. Not only must your messages present your content directly, but it should also relate to the issues and concerns that people or readers have.
So if most of your readers are concerned with high costs of living, or maybe uncertainties in the economy, you can try to discuss that with them through your poster content. By offering value in terms of solutions, advice or maybe even just kind words, your color posters will be part of their social experience, helping your prints connect with its readers in a far more deeper level.
• Projecting the right visual cues – Finally of course, the raw images are what hammers in the nail for a social poster. People must feel the essence of the message in the visual cues in your poster for them to engage with the poster itself. Much like the concept of “body language”, your posters must show the subtle signs to draw in readers to the right message and conclusion.
So choose your images properly, and make sure they are really the kinds of images that attract your target market. Moreover, use color schemes that provide the right mood. Hotter colors like red and yellow are used to inject energy to the design, while cooler colors like blue are there to add calmness, stability and peace. Try to figure out the proper visual cues for your own custom posters and you should easily add that social-emotional connection for your posters.
Now that’s how you create a real social poster. Make sure you integrate all of these things to the maximum social effect in your poster printing. Good Luck!
Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
For comments and inquiries about the article visit: Posters and Poster Printing
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