3D has been around for quite some time, but digital 3D is relatively new. With 3D digital technology, new standards are set in film, TV, through video games, with televisions and cameras.
When digital 3D began making its first debut, it was with the help of Walt Disney Pictures. Walt Disney studios were one of the first studios to use digital 3D in promoting the animated film Chicken Little. Disney Digital also teamed with RealD in order to present the film in 3D in the United States. Over 62 theaters in the US were retro-fitted to use this new system.
With these technological changes, is the public buying into it? Apparently so. 3D formats seem to be catching on as there is now Dolby 3D, XpanD 3D and MasterImage 3D. IMAX followed as well by announcing in 2008 that they would be releasing digital versions of their films now called IMAX 3D.
Home video game consoles also jumped on the 3D wagon with the Sega Master System. It only released a number of titles capable of delivering 3D.
The trend of 3D continued with the release and success of Avatar in 2009. That same year, 20 3D films were released. Manufacturers of televisions saw the demand of 3DTV’s go up and with that, looked into how they could meet and exceed such demands. Panasonic announced in April 2010 the 3DTV, followed by Sony.
TV manufacturers made their own 3D glasses to go with their televisions. Samsung went so far as to produce a starter kit which included a Samsung 3DTV, Samsung 3D capable Blu-ray disk player and a box with two pairs of Samsung brand 3D glasses. This kit also included the exclusive 3D Blu-ray edition of Monsters vs. Aliens.
More 3D films followed in 2010, they included Coraline, Ice Age, and Dawn of the Dinosaurs. The movie Cloudy With A Chance of Meatballs was the first 3D blu-ray title released without the requirement of new electronic hardware.
Creating 3D standards was also a consideration with the 3D craze. The Blu-ray Association asked that 3D content on Blu-ray would also be Backwards Compatible with all 2D displays. In December 2009, the Multiview Video Codec was adopted, which would be playable in all Blu-ray disk players even if they could not generate a 3D image.
The codec contained information that was readable on a 2D output plus additional information that can only be read on a 3D output and display.
Cable television then followed the 3D technology genre, when in 2009 the Discovery Channel and The IMAX Corporation signed a deal to launch the first cable network that would broadcast in 3D on a 24/7 basis. DirecTV was the first to offer 3D programming including pay-per-view movies.
In 2009, Fujifilm launched the world’s first 3D digital camera. The FinePix Real 3D V1 uses two CCD sensors, blends the information into a single symmetrical image which gives the consumer both 3D still photographs and movies. While the company states you can see the images with the view-finder. The company also states that the images aren’t 100 percent true unless you view them with Fuji’s special 3D photo frame. Fuji also created a specialized 3D printing service to go with the camera as well.
3D digital technology is just on the brink of going full out. What tomorrow will bring – who knows?