According to Chinese customs statistics show that due to financial crisis in 2009, China’s toy exports 19.83 billion U.S. dollars, down 22.46 percent, which, on the Association of Southeast Asian Nations, the Middle East can raise the export of 54.7% and 8% , emerging market development has been successful. Toy industry output value of 106.62 billion yuan last year, down by 20.9%; domestic sales were increased 10% to 15%. Many companies had net exports of toys that the domestic market has great potential, but also began to seek ways of domestic sales. In addition, the new Middle East, ASEAN and other markets for Chinese products a zero tariff policy to attract the attention of the Chinese toy company, become a new trend of export enterprises.
Europe and the United States and Japan is China’s major toy exporter, the domestic toy market potential, the Middle East, the European Union and other emerging markets, a policy unique advantages of Chinese toys in 2010 will go from here?
Export: costs, trade barriers raise the double test
China’s toy exports by processing trade has long been mainly in the industrial chain, margins are thin on the high dependence on the world toy market. Financial crisis in Europe and the United States and other major toy consumer purchasing power dropped drastically to the Chinese toy exports unprecedented difficulties. Year 2009, the Chinese toy industry experience in reform and opening up the most difficult year, a serious decline in exports, imports of U.S. and European markets rising threshold.
It is from the Shenzhen Institute of Standards and Technology recently released “2009 Shenzhen technical trade measures analysis report” noted that the Shenzhen company last year due to technical barriers to trade reached 13.4 billion U.S. dollars in lost exports. “Analysis” showed that in 2009, affected by foreign technical trade measures export enterprises in Shenzhen, accounting for nearly 55% of the total number of export enterprises, the amount of direct losses nearly 9.8 billion U.S. dollars, the additional cost of about 36 billion U.S. dollars, the loss amounted to 13.4 billion. Arranged according to the losses of all sectors, followed by electronic information (26%), textile and garment leather (24%), agricultural food (16%), machinery (11%) and toys (7%); according to the impact of national and geographical distribution division, followed by the EU (32%), United States (25%), Japan (12%) and Association of Southeast Asian Nations (6%); enterprises in various countries and regions in the direct loss suffered by the United States ranked first, up to 2.8 billion USD 2.6 billion, followed by the European Union, Japan, about 800 million U.S. dollars, ASEAN more than 300 million U.S. dollars.
Some experts pointed out that with the economy rebounds, the 2010 toy market will resume growth. The reasons include, first, the performance of last year’s Christmas toy market gratifying. Despite the economic crisis reduced the spending power of people, but relatively cheap toys as Christmas gifts, Christmas sales performance. This increases the confidence of buyers purchasing; Second, the world economic recovery, particularly the expansion of the Mainland China market promising to make the toy market.
Despite the global economic rebound, the market in a good development, but recruitment is difficult, labor costs, soaring raw material prices, increasing trade barriers, will produce some impact on the toy. 2010, high economic outward toy business is not only the challenges facing the trade friction, will also meet the test of technical barriers to trade. At present, the technical barriers to trade has become an obstacle to China’s largest industrial export non-tariff barriers. BOLA TANGKAS