In this article we look at the changing world of merchandising in public places, in particular, the ever popular past time of ‘shopping’. It includes every walk of life and therefore encompasses a enormous captive audience for promotion features. The way in which items attract the public is changing into the technical age of Electronic Promotion.
This evolution brings moving images and sound to the once static ad. board, it is visually eye catching and provides far more data in a non pushy form. Patrons just can’t help but put a stop to and watch the dynamic monitor, influencing their selection of procure, which is what merchandising is all about.
Where these dynamic indoor (or out-of-doors) LCD TVs are placed is evenly important as the item they portray. Often monitors are located at the point of sale, where the shopper queue to pay for their purchase, but can also be converted by the moving ads to pick up the advertised goods, on screen next to them, and pay for it too whilst at the till point. Another innovative way is to screen the display in the floor of the store, where customers are attracted to the ads and are drawn to the electronic concept along with the retailer’s shop floor layout.
Initial expenditure for these LCD monitors can be evaluated against the possible profits they can produce. Where as the usual static poster campaign could only feature one product, these psycho graphic LCD display monitors can host several items or services relevant to their location, resulting an supplementary takings.
This is the way forward in a demanding world of sales, where every individual is a prospective sale. It opens up a whole new concept for promoting merchandise and visually communicates the advertisement to the consumer in a modern, contemporary and unique way.
Utilizing the screens and ads players in an LCD cabinet can help the firm by defending their investment in the project, these TV enclosures are used for protecting the internal hardware from the climate and possible vandal hazard.
The author is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.