Effective B2B marketing during recession

The world has just experienced the worst global economic recession during the last years. With the start of 2010 every body is willing to see a positive change in the economy through out the world. Some major economists have claimed that the recession period is over. Moreover, some major economies of the world showed positive trend in their quarterly GDP. It looks like everything is going to run smoothly very soon.

B2B is one of the sectors that suffer whenever recession hits an economy. The purchasing power of the power tightens and eventually the demand of businesses for purchasing different products and services also goes down. It is always considered difficult by the b2b marketers to attract visitors and make them loyal customers. During the recession period when people do not possess purchasing power it gets even more difficult to do that. In such conditions some b2b marketers stop marketing and advertising of their products, cutting down the marketing budget or reducing head counts to balance the profit and loss. All these acts by the b2b marketers create problem for them when the recession period ends. A lot of b2b marketers after implementing such strategies during the recession period lose customers as they did not market their products timely and then they have to put an extra budget on marketing to attract more customers. Moreover, reducing the head counts also creates difficulty for them in retaining the employees. Ideally, they should bring a change in the marketing and advertising strategies during recession period but those strategies should be profitable in the long run. One of the most important strategies during the recession period is to retain the old customers. More focus should be on old customers as they are an important asset to the business. Keeping up with them and bringing them what they want during the recession period will lead them towards being loyal. Another way of marketing and advertising during the recession period is to bring the best value to the consumers. Marketing is the only tool through which a number of customers can be attracted by any business. Therefore, any changes in the marketing and advertising strategy should be made carefully. Besides, with the start of 2010 the global economic recession is headed towards improvement and the economies are recovering, still these things should be kept in mind. 2010 should be viewed as the best time for B2B marketer as the major economies are recovering from crisis and a game plan could be set in advance to avail this opportunity.

William King is the director of UK Wholesale Suppliers & Free Trade Wholesalers Directory: http://www.wholesalepages.co.uk/ , Wholesale Trade Suppliers Manufacturers & Wholesale Dropshippers: http://www.dailytrader.com/ , Wholesale Dropshippers & Wholesalers Dropshipping Product Suppliers Directory: http://www.aidandtrade.com/ and Canada Wholesale Suppliers and Dropshipping Directory: http://www.wholesale-canada.com/ . He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.

BOLA TANGKAS