Promotional products are so much more than just an item that you purchase to suit your company and suit your budget. Putting the company logo and contact information on the item too is not enough. It may not even be effective in some cases. Branding and promoting your business is in a way an art. To achieve this, your promotional products need to have five essential qualities incorporated into them. Mentioned below are some factors that need to be followed in order for your promotional products to be successful.
1. Clear: When it comes to marketing there is no room for hesitation. Those who have your promotional items should not be left to search for your brand name and other information. You should make it a point to differentiate yourself from the pack. It can be in the form of a slogan, colour-scheme, a logo or even a combination of these will do. Make sure that these are located in front where it can be clearly seen.
2. Simple: When creating a design for your promotional products make sure that you make it as simple as possible. Don’t masquerade your brand logo and information in a messy swarm of words, colours, images and shapes. Make sure that the product has a simple and tidy design on it. There is a good chance that people will remember it.
3. Accessible: Obscure words, images and ideas will only work if your target market too is obscure. The remaining audience will prefer a layout that will make it easier for them to understand and grasp. The last situation you need is one where your potential customers are struggling to understand what it is that you are trying to put across in terms of your brand logo and other useful information.
4. Valuable: The promotional item that you are giving out should be of some value to the target audience. After all you can’t give out promotional make-up items to men. On a more subliminal level, every single decision you make regarding your promotional items should be of some value to your target audience. Make sure that the promo item is of some use to its user and it will become a part of your company as its design.
5. Verbal: The more you engage with the sense of the audience the more likely they will be to remember you and be interested in being a part of your business. This explains why the tactical and visual elements of a promotional product aren’t enough to complete the job. Make sure that you pay additional attention to the words being printed on the item. It is always best to pick something that is catchy. This will help them to remember your brand and the additional information which they need to know.