Ford is one of the leafing car manufacturer in auto Industry . Ford India and its famous small car Figo, together left behind the 29 Indian auto industry in 2010, by winning the Best passenger car in the country. The company is an American multinational automaker based in Dearborn. Ford introduced various methods for large scale management of an workforce using assembly lines. Frod has been awarded by the three ‘Cars of the Year’ titles with the prestigious mark of ‘Manufacturer of the Year’, with the complete broadcast and print media house. It has been proved as the popular compact car by honoured by the ‘Indian Car of the Year 2011’ award- which is the most revered auto industry award in India.
Around 60’000 Ford Figo have been sold since March and India have an impressive increment in the annual sales by 184 percent as compared to 2009. Ford Figo has the hold in its segment and won all the needful trophies to became the best car. These prestigious honour have came across to the general public through print, broadcast and Internet mediums. They have created the awareness against the superb brand building, recognition and acknowledgement of the Ford Figo’s features including the amazing design, high class technology, fuel efficient powertrain and the value for money package these all are meant to fulfill the customers needs and enhance their lifestyle. The managing director and president of Ford, Michael Boneham conveyed that the Ford Figo was their change for the Indian market and it has been performed exceptionally well, it is really appreciating that the people had a wide choice in the market but still they liked Figo. He added that because of Ford Figo’s customers they have won the honourable award.
The car rules in thousand of customers, 40% of them were the people who buy the cars for the first time, they shown the unbelievable trust on the newcomer car. Figo also seeks tremendous support from the social sites as well. Various popular websites and blogs organised their independent polls and visitors voted the car as ‘Car of the Year’. Ford also gained the popularity with the Ford Fiesta, Ford Ikon and the Ford Endeavour performing well in their respective segments in the year of 2010.
New cars to look forward to this year include Maruti Kizashi, Volvo S60, Nissan Sunny, Maruti Cervo, Hyundai Avante, Toyota Etios Liva and Honda Brio.