If you have a coffee shop, then you probably are looking for different ways to drive more foot traffic. After all, the more time that folks spend time in your shop the more money you are going to be making. In general, these days people are looking for their entertainment dollar to stretch further. For example, people who are going out for an espresso drink may also want to download some videos from the internet. In order to take advantage of this new sector of the market, it is a good idea to invest in a satellite broadband connection for your shop.
There is no doubt about it, for more and more people money is getting to be extremely tight. One of the first things hat cut in tough economic times is discretionary spending. People who are worried about paying rent, in general, are not going to be going out on the town with great frequency. Leisure is, however, an important thing for human beings. So, while people are not going to be going out with the same frequency as before, they will still be looking to relax every now and again. However, they will be looking for experiences that are less expensive than they are used to. Owners of coffee shops are uniquely positioned to capitalize on this, because they can offer satellite internet, and therefore draw in a greater set of the population.
One possible client profile could be someone who might want to go out with friends, then do some work on a laptop, then go to some cultural event. While reading that past sentence it might be assumed that this person would have to go to three different places, the reality is that all of those could be accomplished from a coffeehouse. If the client knows that there is a satellite internet broadband connection such that he or she will be able to get necessary work done, then they might choose to stay on and listen to a poetry reading or have some drinks with friends. The important thing is to figure out how to market to everyone so that someone looking for one of those options will stay for all three.
Word of mouth is going to be your best friend when it comes to being able to spread the news that you have a satellite internet connection. Because your connection will be noticeably faster than those other shops out there, ideally your regulars will start to talk you up amongst their friends. If you are using social media to help market your business, then maybe you can also figure out how to do a campaign that draws in new customers to your store playing on your speedy internet and tasty coffee drinks.
Ultimately, for creative coffee shop owners, this recession can be an opportunity to reach out to new clients and spread your influence. There is all kinds of potential for success for coffeehouses that have satellite broadband on site. Sign up, and give your customers a reason to keep coming back.