Copywriting Tips For That Little Bit of Extra Edge
Internet marketing is a vast field comprising various techniques to drive traffic and promote a product. Targeted traffic is only half the battle, though; the rest of it is played out on your site where you need to convert those visitors to money. If you desire to write copy that is good enough to convert, then you must get to know your target audience – your market. You would be mistaken, and setting yourself up for difficulties, if you consider copywriting in the same vein as other forms of writing. Copy that sells is more about following certain conventions that speak to the reader’s heart and mind. What we’ll do next is discuss just a few copywriting tips and strategies that we hope you’ll use right away.
All the great masters of copywriting used compelling stories in their copy to draw the reader in and rivet attention. People love reading stories where someone has comes out victorious after facing hardship. They like reading a story where you were able to triumph over your troubles and came up with a solution. The variety of emotional connections people have with story characters is as different as all the viewers and readers. So those are all the various emotions and the dynamics going on with stories in your copy. If you search hard enough, it’s easy to pinpoint some kind of story in any business selling a product or service. So of course you should explore every avenue and use it if it can work. All you can do is use it, see how it performs, and test. You are the grand host, and in that capacity you need to make people feel totally comfortable, and one way to do that is by eliminating any risk to doing business with you. The most common method to do that is with an iron clad guarantee that removes the risk. One common trait for beginner marketers is they’re nervous about the rip-off customer. Experience and testing shows that having a strong guarantee will produce more sales, plus – really, people in most markets are honest. The thing to do is simply forget about that concern because the incidence of it happening is truly rare. Make sure your guarantee does not read like the shuttle launch menu. Lastly… the longer you make the guarantee period, the fewer requests for refunds you’ll get.
Effective use of benefit bullets are powerful and can actually close the sale if they’re well done. When you write about the product benefits, not the features, then you’ll put them into bullet points. Response-pulling copy makes excellent use of bullets; they are easy to scan, easy to understand, and the reader will immediately know what they’re getting in the product. They also add to the white space effect and lend an organizational clarity to your copy.
We hope you have benefited from this short discussion on copywriting tips, and there is much more where those came from. You can improve as a copywriter, or at least writing your own copy, but it takes time and patience. Knowing how to effectively write about product benefits will be immensely helpful. Do your bit of learning, keep yourself updated with the industry knowledge and be aware of the common copywriting mistakes that people make.