Blogs are massive resources of information from both inside and outside companies. Businesses survive the world of blogging because they know how and where to place information while protecting their own secrets. Although blogging can be a risky world for businesses, there are several helpful tips that can help bring success to corporate blogging.
The Importance of Training
In the past, communications team were generally just a small group. However, with the advent of blogging, everyone who blogs at the company is spreading a specific message about the company. People who handle the blogging for the company must be trained to avoid any spill of unnecessary information.
If by accident, important information regarding the company becomes disclosed and out there in the world for all to see, this can put the company under the watchful eyes of the regulators. More so, inappropriate leaks can provide competitors with leverage and may lead to embarrassing revelations about the inner workings of the company and its staff.
Although the usual action to be taken is to restrict employees from blogging, this can be a short sighted decision. Bloggers from within the company can easily relate and make contact with potential clients and even enhance the brand of the company.
Several, if not all, companies are eager to establish one-on-one links with their consumers, although they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those that are created by marketing departments of the company in order to promote a product, brand or service using a fake name or character.
These kinds of blogs are risky since several bloggers who are passionate about what they do view them as an insult to the blogging community and no one can deny the fact that these blogs are very visible to the public. Although there are no rules prohibiting a company from making pseudo-blogs, the subject of creating one is always to be approached with caution. Always keep in mind that you can choose to create these fake blogs but remember all the risks involved.
Tracking blogs is one of the easiest and most important tips to remember. Firstly, the company can look around online and search for the most influential blogger who writes about their products or services. Remember to read the blogger’s updates every day and perform an automated tracking of discussions. Tracking blogs is important because even those postings from small-time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream.
Blogs have the ability to break down barriers between a company and its customers. It is important for businesses to take that into consideration and adjust. Many companies start blogging in order to attain customer loyalty and address customers concerns and comments. Relating to the customers is a vital factor in the survival of a business. Knowing what the customers think about the products or services can help enhance the company’s services.
Take into consideration any secrets that you have kept at your company. Be it a list of projects for the following year or maybe even recipes for a favourite product.
In blogging, there is a certainty that you must rethink about your secrets as many companies are increasingly sharing information to generate new ideas. Although this does not mean that they are not keeping any secrets, it is important to re-evaluate
whether you can gain more out of sharing details rather than keep them to yourself.