History of That of a Jolly Bee

Jollibee Food Corporation is one of the many fast-food restaurants founded in the Philippines that have grown to be as the biggest and the grandest fast-food restaurant across the country. Boasting its number of 1,655 stores worldwide, Jollibee now holds the title as one of the biggest fast-food chains in the world with total sales of more than US$ 1 billion.

From its humble beginnings as a magnolia ice cream parlor down the old streets of Cubao in 1975, Jollibee became the Jollibee we all know today, the most favored fast-food restaurant by Filipinos throughout the world, but what else do we know about the success that Jollibee gain when they shifted their business from selling ice creams to specializing in selling burgers from which all the Filipinos came to love as the juicy Yumburgers?

As a magnolia ice cream parlor, Tony Tan Caktiong and his family has started his business as simple as offering ice creams, hot meals, and sandwiches. This was until that they came across a management consultant in the person of Manuel C. Lumba. Here, Lumba suggested to Tony about a shift in the business, and this involved shifting their business of selling ice creams, to selling burgers after Lumba’s study showing that a much larger market was waiting to be exploited. Visit any Jollibee website to learn more about Jollibee and its food products.

From a business that sells ice creams, hot meals, and sandwiches, became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines.

The success of this business brought Jollibee a sales mark of 500 million Philippine pesos which also landed the business in the Top 500 Philippine Corporations. And in 1987, barely 10 years from the time the business started, Jollibee landed into the country’s Top 100 Corporations and breaking the P1 billion sales mark in 1989. Learn of how to send some Jollibee food products by visiting any Jollibee web site.

And in 1993, Jollibee first saw its breaking point; Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.

Today, as of March, 2008, Jollibee Food Corporation has counted 1,466 stores in the Philippines not only on their own brand but also of their acquisitions of other fast-food restaurants such as Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Délifrance, and Manong Pepe’s. And as of end-September, 2008, Jollibee Food Corporation has 1,490 local and 228 foreign stores. Learn more of Jollibee and its collection of fast-food menus by visiting any Jollibee web site, or just visit Express Regalo at expressregalo.com

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BOLA TANGKAS