Now that you have engaged the help of an external company to craft content for your web site, how do you ensure that you are getting the best possible results from them?
It is very convenient to take the easy way out and just hand the reins over to them completely. After all, they are the professionals, so they should know what to do and how to do it in the most efficient manner possible, right?
Well, that’s all true, but you still cannot get the best results without being involved in the process as an active participant from the start.
So what do you have to do?
Don’t worry, it’s not much, but it does help a lot…
For starters, you must begin with the end in mind, and think carefully about who your audience is and what are the specific objectives you want to achieve with this piece of new content.
Where will the content be used? For example, is it in a newsletter, a press release, or perhaps it is meant to be an article on your site?
All these different factors affect the final result. Even if you are saying the same thing, you need to say it differently to cater to different audiences in different situations.
Please remember to tell the hired SEO copywriting company all these pieces of information, and if they know what they are doing, they will be able to incorporate everything to ensure that the content they produce for you will be well-suited for your needs.
And very importantly, you need to be very clear on what action you want the reader to take after reading the piece of content. Do you want them to click on a specific link that brings them to a certain page on your web site? Or maybe you want them to pick up the phone and call your office to make an appointment for a free consult? Or perhaps they should print it out and take it along to your restaurant for a special readers’ discount?
Make sure the writer knows what action you want your reader to take, and he can craft the content in such a way as to lead the readers to do what you want them to do.
So that’s it. Just remember all the above simple tips and you can vastly improve the odds of getting a good piece of content from the copywriting service. Give them a detailed brief of your specific situation and the desired call to action, and then just leave them to deliver something that meets all your objectives.