Have international marketing plan ideas flowing in your head? Do you want to get into the global marketing game? Do you have a plan in place yet? There are a lot of aspects to selling world wide. There are many things to consider. Here are 3 areas we think you may want to look at before your sink your heart and soul into the campaign.
1) Language Barrier– Try walking around your own town and have a conversation with a few people. You will find rather quickly that even if you speak the same language, there may be some things that you simply did not understand. The ability to communicate with your customers is paramount. This is important, not only with the initial sale, but also with future sales and service issues. We would suggest that you market and do business in countries that speak your language. At the very least try to keep the communication lines open with those who you and your staff can interact. If your advertising is in your native language, then you will attract those who speak it and should be ok.
2) Money Exchanges– Having traveled to the UK, I can tell you that the type of cash you carry can be an issue. Try using euro in the airport in England. It can be a challenge. Just imagine trying to spend the same euro on the streets of America. Fortunately, with today’s international banking, you can get your payment from anywhere in the world and the banks make the exchanges at the same time. You can even ask for your payment to be in your native currency and the buyer then makes the adjustment. These methods can simplify things considerably.
3) Product Demand– You will want to be sure if there is a demand for what you are selling before you try to market it in some areas. Regional products like snow shoes are easy, but what if it is just a matter of a saturated market. You would be better served to do your research and find markets that need what you have. The internet is a treasure trove for this kind of information.
These are just a few of the international marketing plan ideas out there. We have just scratched the surface of what you will need to know to be successful in the global marketing arena. Learn all you can about marketing on and off the internet. A solid marketing and mentoring program can make all the difference to your success.
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