Jollibee Of The Past To Present

The rapidly-food sector in the Philippines have boomed so significantly that several chains of quick-meals restaurants are beginning to rise from the industry. Even so, there is one chain of quickly-meals restaurants in the Philippines that would not simply disappear from the market place, practically since this rapidly-meals chain of restaurants gave rise to the industry of meals-service in the nation. This quickly-meals restaurant is recognized as Jollibee.

Though McDonald’s had been a single of the couple of that began the fast-meals industry in the Philippines, particularly in the burgers and fries segment, Jollibee quickly followed and additional enhanced this service through their own menus. Many may possibly not know this but Jollibee did not start off-off selling burgers, fries, and deep fried chickens that all Filipinos have grown accustomed with. According to their Jollibee web site, in its earlier days, Jollibee was recognized as a Magnolia ice cream parlor known as “Jolibe”.

Earlier years
Tony Tan Caktiong and his family members opened a Magnolia Ice Cream parlor in Cubao in 1975. The original name was Jolibe. Tan Caktiong had initially planned just a parlor solely promoting ice cream, but when he noticed that customers had been seeking for much more than just ice cream, he decided to start off serving sandwiches as properly. But sometime in 1978, Tony Tan engaged the services of a management consultant in the particular person of Manuel C. Lumba.

Lumba first recommended to shift the organization from ice cream to hamburgers, following his studies showed that a considerably bigger market place was waiting to be tapped. From then on, the Jolibe known as an ice cream parlor became a restaurant specializing in hamburgers and fries. Lumba and Tony then decided to modify the name from Jolibe to Jolly Bee, then to the 1-word name Jollibee. Next, Lumba and Tony conceptualized the Jollibee mascot, which was inspired by neighborhood and foreign children’s books, a red bee wearing a blazer and a chef’s hat. To make their restaurant much more young children-oriented, the founders have also created the names “Yumburger” as properly as “ChickEnjoy” for their burgers and deep fried chickens.

Jollibee of Today
According to their Jollibee website, Jollibee has grow to be a single of the most significant rapidly-food chains in the planet with 1,655 shops worldwide and total sales of more than US$ 1 billion in December of 2007. Also, Jollibee Foods Corporation had 1,466 stores in the Philippines namely, Jollibee (627), Chowking (377), Greenwich Pizza (236), Red Ribbon Bakeshop (194), Délifrance (28) and Manong Pepe’s (four) in March of 2008. According to its personal Jollibee site, it has 23 shops overseas. As of end-September, 2008, JFC has 1,490 neighborhood and 228 foreign stores in its portfolio. For far more details check out to our site at