Fads come and go. Today’s magic weight loss berry will be out of the headlines and out of people’s minds soon enough. The low carb diet has been forgotten. Nothing lasts forever on the Internet, or does it?
If you are looking to write about topics that will be around forever, then you want to go for the “evergreen” topics. These are things that people have been asking about for ages, and probably will be asking about long into the future. Evergreen topics are not only healthy in terms of search traffic, many of them are also quite lucrative. However wherever there is a pile of money to be made there are a lot of dogs sniffing around it. If you choose to go with evergreen topics you have to pay extra attention to the SEO (search engine optimization) of your articles. You want to be certain that Google will find your article and rank it high among all the other articles on the same topic.
They key to evergreen topics is to find the sub niches within the topic. For instance you wouldn’t want to write articles about dating in general, instead you’ll go a bit deeper and write about places to go on a first date, what to wear on a first date, or how to know if the date is going well. Take an evergreen topic, break it apart into many pieces and then focus on one piece of it to separate yourself from the rest of the crowd.
Money is always going to be a hot topic. How to get it and how to keep it are topics that just about everyone is interested in. Drilling down into the Money topic, you’ll find a whole host of sub topics that you can write about that will attract readers. How to manage your budget, how to use coupons, how to find the best bargains online, understand your credit card terms are all topics that could be written about that are branches off of the money tree.
Finding sub topics is helpful no matter what you are writing about. Avoid writing about the topic in general, find a tiny part of the topic and become an expert on it and write about it. Computers will probably be around for a while and they give us a whole horde of sub topics to look at. Let’s explore some sub topics and sub sub topics in the computer niche.
–Word Processing Software
—Open Office Writer
—-Free templates for Open Office Writer
As you go farther down the tree you find more specialized topics, and it is these topics that are considered to be “targeted”. People don’t go online looking for free Open Office Writer templates and type “computer” into Google, they type in “free open office writer templates”! Targeted traffic is what you want coming to your articles because it attracts the highest value in terms of advertising dollars. Advertisers want their ads displayed alongside content that is as closely related to their products as possible. The more relevant your article is to the product they are selling, the more they are willing to spend on having their advertising show on your article.
Writing about an evergreen topic is not only a good path to success, it is also easier. You are probably already an expert in a handful of evergreen subtopics and don’t even know it. Can you make your roses flourish even under the harshest of conditions? Do you know how to stretch $ 5.00 into a delicious meal for 4 people? Can you perform basic car maintenance without any help? If so then you are an expert at an evergreen subtopic and writing about it should be a snap. You are providing real value to your readers as well as writing about something that many people need help with.
So the next time you are stuck for a topic, start off with one of the big evergreen topics such as weight loss, dating, careers, school, cooking, or gardening and start slicing them apart into subtopics that you are interested in or are an expert on. The further down you slice, the more article ideas that should come spilling out. Then it’s all just a matter of getting the words out of your head and onto paper (or into your computer, most likely).