Blog that just before the vent personal feelings or an expression of individual value orientation, but to enter in 2009, more and more enterprises to the value of the development blog, the blog also will change, it seems a kind of slow corrosion “naive”, the blog is controlled by business, play a special role, which is: “cheap brand promotion tool.”
Peak network management that: the brand of SMEs Marketing The lack of means, resulting in an important blog, but medium-sized enterprises are considered: how low-cost to complete the beauty of Butterfly brand awareness, all the companies are trying, is continuing research and try.
Known how light the torch Enterprises of different industries, especially SMEs, in determining the implementation of this tool through the blog network marketing, the better to advance to form a complete program and process. For most SMEs, there are three kinds of paths to choose from:
First strategy can be incorporated into the charge of marketing, marketing or brand communications responsibilities in the department, by the department is responsible for strategy design, creativity, development and implementation, which will require specific planning and implementation team such as planners, writers, designers, programmers, media, web promoter, posted hands;
The second strategy is to commission an external professional online marketing service provider, so that business can not have dependents, saving long-term labor costs, third-party professional services, blog marketing approach to blog marketing company is actually outsourced to professional companies to operate. From Coca-Cola And other large enterprises, and other related blog marketing strategy blog marketing practice and application models can be seen, blog marketing services, market opportunities are becoming apparent, blog marketing as an independent third party professional services are proven to be feasible.
Third strategy is the enterprise can set up a? 2 mini-team, responsible for marketing planning and organizing the implementation, and concrete work is to organize some blog post master and part-time hand, network promotion, freelance writer to do.
But in any case, they can not leave the blog to develop marketing plans, select a blog service platform, design blog topic, insisted blog original writing, an occasion to other blog resources, join the blog group, access to such blog channels Editor’s Choice. To be able to spread brand awareness torch lit, first and foremost is to improve blog traffic up, but to improve blog traffic, we need to blog to promote. Operation in the blog to promote links with the following key points, which had been done on several key points, in general, a daily blog visits in thousands growth is no problems. For example I recently took over the team led by a few blog promotion cases, one month to achieve 200 000 visits, is also very easy to do. Through this promotion, many people not only know the blogger, also known blogger in the company, also known blogger in the project, to achieve a well-known shape of the “triple win” situation.
I like He Kaibo First choice of blog platform, in general, the establishment of an independent self-domain official blog, “face” stronger than “brand communication” role. To disseminate as widely as possible through the blog brand awareness, more or to visit with other large sites, such as Sina blog, Sohu blog, Netease blog, QQZone so. But the company is best not to blog based on a blog platform, in order to avoid restricted.
Followed by the design topic, create a dialogue environment to attract the audience views, inspire the audience, after reading reviews. If self-communication, it would be better. This link has several key composition is the subject of a design that is what we plan to provide information through the blog and share any ideas, dissemination of what thought, what comments published; the other is from a good title, the title got up attractive to attract more users to click. The third is the long-term adherence
original writing, preferably one day or one every two days, continued for months, can occur at any time a popular event for the comment, or you can set your own unique theories and perspectives also for some well-known enterprises, famous people, famous brands to make some comments, of course, can also reveal some exclusive news, creative direction can be diverse.