“Milk the concept of” variety confuse consumers
Cereal milk, sea cucumber milk, dark Milk … … Now, more and more the concept of milk hit the market, advertised features even more powerful and expensive price than regular milk a lot. The debut of the concept of disturbed milk consumers view, what is the concept of speculation, or value for money? How should people choose? This reporter interviewed.
Very spread the concept of milk
“Black box of milk to 5 dollars, there is what ingredients you? How so expensive?” One customer at a supermarket urban Yimeng Road, guilty of muttering. It turned out that the customer has just bought some new varieties found in supermarkets, milk, black milk, milk, dates, selling 45 dollars a box of milk, cow’s milk more than doubled.
Today, supermarket milk into Sell Area, one or two dollars of civilians were out in the cold milk, milk was replaced by the concept of variety. Since last year, an upsurge of sea cucumber milk hit the market. Milk products of high sea cucumber, sea cucumbers health milk, milk and sea cucumber king “high nutritional” value of the milk was very hot the eye. “Nutrition is extremely rich in sea cucumber with milk, is extremely rich nutritional supplements?” This challenge to many consumers, but also caused a lot of consumers.
The past few days, the reporter visited the city several supermarkets, dozens from around the country gathered in Linyi grab market brands, each brand has launched different varieties, rough calculation, no less than 50 kinds of milk varieties. Milk is more eye-catching high-end “combination products” to add sea cucumber milk, grain, calcium, melon, peach, Strawberry, aloe, etc., each additional one thing is a variety. And without exception, advocated “nutrient-rich, highly valued.”
Reporter learned that the combination of milk, not low price, 2 yuan more than a box of ordinary milk, milk and a box of sea cucumbers at 6 yuan more than one sea cucumber milk, a box of up to 8. Black box of milk to 5 yuan. According to the staff, many of these high-end consumers of milk are mainly used to gifts.
reasons: Grab market competition to promote the concept of
Wide variety of milk market, not only committed a difficult choice for consumers, even the waiter said the supermarket was not clear what kind of good. Yimeng Road in the urban areas, a large supermarket, 67 brands of milk and put together a variety of public consumer Liu
Purchase, he smiled and said: “branding so much, the waiter mouth that are very good, I do not know how to choose.” It is understood that most people confused all kinds of “milk the concept” between differences can only listen to the flight attendant marketing.
Reporter walked into a supermarket’s milk area, promoters, came on with a smile, first journalist recommend cereal milk, that milk which added a grain of high nutritional value. See press not be tempted, promoters has recommended high calcium milk, claiming that high-calcium milk calcium added material. Go where the counter, from the promoters out of the mouth that are rich in nutritional value of milk. For what was good, Promoters are also not tell a pros and cons to.
According to a Dairy Industry insiders, “the concept of milk,” mainly due to the emergence of the milk price war intensified in recent years, with the homogenization of the product Marketing Increased costs, so that the milk has a low gross margin, businesses search for new profit growth point of breakthrough, have launched a high-end and high-priced “concept of milk.” Speculation on the concept of the milk sold better. Currently, the population of this high-end milk is mainly aimed at urban white-collar and high-income groups.
The concept of milk products and for all, countries are no specific norms and standards, manufacturers used to develop their own standards. So many companies introduced a variety of fancy concepts and gimmicks as a way to attract consumers.
Expert: The most important fresh milk
How do drink milk? Nutrition experts believe that, from the freshness of milk and nutrition perspective, the shortest shelf life of pasteurized milk is most beneficial to absorb, consumers do not just look gimmicky milk, fresh milk and nutrition is to choose the best standard .
Linyi People’s Hospital, director of nutrition Maai Qin introduced the main functions of milk calcium and supplement human protein. Currently, some dairy producers to attract consumers, adding some milk Juice , Grains, sea cucumbers and other additives, these substances can be absorbed not say, the concept of milk and some protein and fat content also decreased, from protein and fat content point of view, nutrition as milk. Milk claims against the concept of “balance and to improve gastrointestinal function” and “enhance the body’s own immune system”, “toxins”, “prevention of dental caries” and lack of effective health care function of scientific evidence.
Ma Aiqin Director introduced, or fresh milk is best, not the more expensive the better the milk, consumers choose to remain rational, starting from their own need to buy milk, natural milk itself is a reasonable nutrition with system, any increase or decrease the ingredients people are unscientific.
It is understood by the types of milk available in the market, there are two points: one is the new milk (short shelf life), a known room temperature milk (long shelf life). Milk sterilization by Papanicolaou method, using ultra-high temperature sterilization of milk at room temperature. The main difference between the two is that both preservation of pasteurized milk in the nutritional content, and can kill harmful bacteria in milk; UHT-treated milk a long shelf life, but the milk to kill harmful While bacteria, to some extent also destroy the nutritional content of milk. BOLA TANGKAS