Eurosport have recently singed a brand new deal with the MCE Insurance British Superbikes to exclusively broadcast their season of racing for the next five consecutive years. Motorsport Vision own the rights to the British Superbikes broadcasting and have been in discussion with the digital channel following the great success of the two previous seasons.
Eurosport will now enjoy the exclusive right to broadcast every race from each of the seasons from now until 2015 and this new deal includes both television and online rights worldwide. Eurosport will provide the usual 4 hour live race day show as well as numerous highlights throughout the evenings and weeks following each race.
Eurosport is described as the home for motor sport television coverage and this deal has further confirmed its place as one of the top digital sporting television stations. Their ratings have steadily increased over the last 3 years as both their reputation and the number of live sports coverage programmes have improved.
It is expected that this deal will draw new audiences to the sport as the coverage will be shown both on Eurosport 2 across Europe and on the Eurosport feed. This means the sport could reach a potential audience of 44 million households across 61 countries as well as the UK.
The current season of British Superbikes has been shown on Eurosport over the last year and is soon to draw to a close, however this new deal means that Eurosport can rest in the thought that they will now exclusively cover next five seasons racing. The current season is now gearing up for the twelfth and final race in the series with its second visit to Oulton Park on the 8-10th October.
The current leader of the championship is British rider Tommy Hill who currently leads by 11 points on his Worx Suzuki. However, the whole championship seems to have been dominated by Honda motorcycles with 5 of the top ten riders using Honda bikes including second and third place in the current standings. Round 11 at Silverstone saw the top three on the podium all riding Honda motorbikes. The last round is guaranteed to bring excitement and action as Josh Brookes of the HM Plant Honda team is eagerly fighting to finish top of the leaderboard ahead of Tommy Hill.
Eurosport are said to be very excited about the new deal and look forward to preparing for next season which kicks off in April next year.