Creating the right atmosphere for your nightclub is vital to achieving success. Patrons have numerous establishments to choose from when heading out for a night of drinking and dancing so you must stand out from the crowd and demand their attention if you want to be at the top of their list. Many club owners debate over whether to have a themed nightclub or just go with some basic décor and focus on drink specials. If you want to stand out and be noticed amongst the barrage of nightclubs out there today a theme is definitely the way to go.
People can have a drink just about anywhere. They can grab a bottle and head for their own living room if all they want is alcohol, but that is not why they go out to a nightclub. It is all about atmosphere. The whole point is to escape reality, forget about the bills and the problems and just dissolve into a different world. A themed nightclub helps them take this fantasy to a whole new level and completely transports them to a whole new reality. Flashing lights, good music, good people and some drinks and life is good again.
A theme can be anything from a beach theme, a sports memorabilia bar or even a futuristic or space theme. The more unusual and different you theme is; the better. You want your club to be so unique that your patrons can’t help talking about it at work on Monday. The best advertising in the world is free – word of mouth advertising and the right theme can be just the thing to get people talking about your club all week long.
Maybe you have a King Kong theme and everyone is talking about the giant gorilla that looms over them in the hallway as they head towards the bathroom or how cool the Empire State Building fashioned from lights looks on the dance floor. Your patrons will enjoy getting into the theme and may even come to your club dressed in costume. This is all a part of the fantasy and helping them escape the problems of their everyday life. Times are tough and people tend to turn to nightclubs for an escape during times like these. Maybe even a Roaring Twenties theme would work well with all the waitresses wearing flapper costumes and the bouncers dressed like Al Capone.
The possibilities are endless and the more creative you get the more likely your nightclub is to succeed. Anybody can throw some paint on the walls, stock a bar and call themselves a nightclub, but if you want to succeed you need to create a nightclub theme that will draw people in and keep them coming back for more. A themed nightclub is the best way to do just that. You will have people talking about your club whenever they aren’t there and that is the best way for your nightclub to stay in business and thrive during these tough economic times.