I am absolutely astounded at the difference between the really good online marketers and the not so good ones. What I’m astounded at is that the difference is not as obvious as you may expect. You’d think some have flashy videos, great graphics and unique designs but it just doesn’t work like that.
I’ve been checking out some of the best online marketers and trying to figure out what makes them so successful. I have even gone to the extent of screen capturing their sales pages to try and understand what it is. It’s hard to compare my own because I become subjective so I feel it’s best to use others and take a completely objective point of view. The truth is in the detail and the delivery. It’s not much really and can range from a better fonts, bolder boarders, use of keywords and their uncanny ability to make you like them. This is probably one of the biggest marketing factors that most people are yet to fully understand and that is that the real good internet marketers are hard to hate although you think you should. What do you think about the Virgin brand? I don’t know too many people that hate it because the brand is just so likable.. now what makes the Internet Marketing industry any different?
Then on the other end of the scale you’ve got the guys who have scam written all over them and the sad thing is, these are probably legitimate online marketers. However because they used a few over-zealous words, a dodgy squeeze page and maybe a few too many bells and whistles they are dismissed and placed in the Internet Marketers dregs pile. Think of any telco and compared it to Vodafone. They might both offer great product but for me personally, I struggle to hate Vodafone because of how to hold and promote their brand.
It’s sad really, a few choice words and a different colour can be the difference between being successful in this industry and being an ‘also tried’. My advice, and I can’t believe I’m saying this… find the good guys, observe, analyse and implement for a solid foundation. Only then may people tolerate your re-invention of the wheel and if not, you’ve still got a fat pocket to survive off until your next charge but remember wash up before you go out again.