Regional Brand National Brand Marketing Road And Surgery – Liquor, Brand, Marketing – Food Industry

After just two to three years of efforts, the market outside the province has contributed nearly 2 billion yuan of Yang’s Sell Amount; the same time period, Lang Wine The layout of the national market through the completed sales of 3.5 billion size. These pioneers were the country of the outstanding strength of brand development for the regional market outside the province provided valuable samples and enough confidence. At the same time, strong regional brands have also realized that, to the further development of the province to provide room for growth the market has become increasingly smaller. Such as riding in the province of Anhui has been welcomed not less than 50 million yuan of land-level market, and the next step must be to the market outside the province.

However, the development of the market outside the province than the province of the market more difficult, but successful development of higher maintenance costs, failures in this respect is much more than success stories. How do marketing outside the province of this phenomenon? Corporate strategic level to establish a correct attitude? Foreign market starts in on what the problem? This requires enterprises to success and failures of the summary.

In the special issue cover story of the organization process, as industry professionals and invited guests, I hope you can give support and guidance point of view. You are interested in a national business-oriented look at how market development outside the province, you think of the enterprises in a national market development outside the province should pay attention to what matters, in Marketing Strategy, what kind of sales model, the market outside the province started a critical success factor in what respect?

Reporter: Do you have intentions of companies in the country outside the province to see how the market developed?

Xuguang Chong: After just two to three years of efforts, Yang Foreign market has contributed nearly 20 billion in sales; the same period of time, Langjiu by the layout of the market in the country, completed size of 3.5 billion in sales. These pioneers were the country of the outstanding strength of brand development for the regional market outside the province provided valuable samples and enough confidence. At the same time, strong regional brands have also realized that, to the further development of the province to provide room for growth the market has become increasingly smaller. Such as riding in the province of Anhui has been welcomed not less than 50 million yuan of land-level market, and the next step must be to the market outside the province.

For the province (city, district) and local enterprises in local development reaches a certain stage or that have accumulated certain experience in the local community and brand influence, the gallop provinces (cities, districts) market, achieve brand extension of the market area has become the subject of their thinking. At the same time relative to a province (city, district) of the market, other provinces (cities, districts) market, after all, more scalable, seduction, challenge, then for a certain stage of development at home or have accumulated certain experience in the local community and brand influence decision makers, in order to seek further enhance their brands and the expansion you will naturally think of other provinces (cities, districts) market, which is taken for granted, otherwise he would not be a true entrepreneur friends.

Reporter: You think of the enterprises in a national market development outside the province should pay attention to what matters?

Xuguang Chong: pursuit, this is the nature of entrepreneurs. But not all businesses other ports are plain sailing market expansion, and some even brink.

Here will have some level of problems worthy of our attention. Including the corporate brand products and the integration of local markets, targeted, humanity, sustainability dimensions of the problem.

First, Fusion. That is, brand products and to market regional integration issues, ability to achieve integration with the local market, which is the key to enter the market. Our thoughts and attention is the most important issue.

Second, targeted. Is to enter a market, not blindly forward, must select target markets, including the target consumer, audience, etc., are necessary, pilot marketing, point to an area.

Third, the humanity. BOLA TANGKAS