If you are thinking about hiring an SEO Company to have some SEO services rendered for your site, then you cannot be careful enough as hiring a wrong SEO company can cause huge damage to your SEO campaign. A wrong SEO company utilizing black or grey hat methods can get your site banned or penalized by Google.
It is crucial to make certain that the company you are willing to work with is in fact legitimate. There are lots of so called SEO companies that are in reality nothing but one man show who is working out of their parent’s basement or attic in a certain Asian country. These so called SEO company owners have very little experience in the SEO field and have poor communication skills. You can however find their pricing very attractive but remember one thing; you get what you pay for.
If an SEO company does not have enough experience, then the SEO services they are about to provide you may not end up producing the expected result. The same type of SEO services offered by 2 different companies will produce 2 different results.
You need to do a little background research of the SEO Company that appeals to you. Search by their domain name on Google to see what kind of search results you get. If you get decent amount of search results, then you know the company is in business for some time and established its presence on the web.
Try to find some reviews, preferably written by some clients or related community members. If the SEO Company in question is legitimate and have at least a decent client base, there will be some client feedbacks available online. Try to see if you can find any such user reviews on your targeted company. You can find those reviews by searching by the company website url (sitename.com format) or company review (sitename review format).
Once you find one or two decent feedback or reviews about the company, you can test their response time and communication skill. A reputable and legitimate SEO company will have faster turnaround and good communication skills.
If you follow the instructions above, there is no doubt that you will find the right SEO Company that will help you get your site ranked higher. Pay a little more if you have to but get the desired result. Do not hire a cheap SEO services provider and end up wasting the money and time.
There are lots of SEO tutorials available out there. Some are copy cats from good old day’s articles that are not even valid anymore. SEO companies that grew up overnight will more than likely possess their SEO skills by reading those “educational” SEO articles which will not only not help you increase any ranking or traffic, there is a very good chance that it might even penalize your site by Google.
For example, link exchange is something that worked before but not anymore. Google works hard to discount links that are gained from link exchanges that are intended to manipulate search engine ranking and pass page rank. It is therefore important to work with a search engine optimization company that knows what works and what not.