A really great way for entrepreneurs to build their list and share their expertise is via offering free and paid teleseminars. They are a very low cost way for you to showcase and inform your audience about the valuable content you have to offer.
For those of you who are new to giving teleseminars, it’s really a piece of cake once you get started. The first thing you will need is a bridge line that holds multiple callers. There are numerous free conference call services online. Just google the keywords, free conference calls and choose one of the free resources, then sign up and secure your own bridge line. You will automatically receive your own bridge line that can hold up to 100 participants, plus an access code to provide your callers. Follow their simple tutorial and you’ll be ready to go.
Here are 7 Tips to Marketing and Giving a Great Teleseminar
1. Dynamic Topic and Title- Be sure to make your title catchy and intriguing and less than 20 words.
2. Class Description- Once again, be sure to make this really interesting and include key/core points so the reader understands the substance of your Teleclass.
3. Who is your desired audience? Who is your teleseminar for?
4. Market your teleseminar in your newsletter, and to all of your social networking connections. You’ll need to let them know in a series of short emails. Everyone is busy, so repetition is important, provide the link to register and once they are registered, send a reminder with the call information. Very important!
5. Decide if you will provide a handout as a companion to the call. Create this document and provide a link to your participants so they can access it. Additionally, are you using your teleseminar to “up sell” your audience with a product, program or upcoming workshop? It’s a great way to enroll people in your services! Let people know that you are providing rich content on the call AND providing information about your newest program. Let people know upfront and you’ll have an interested audience, not a resistant one!
6. Determine what is compelling about what you are going to teach. Create your outline with your key points. Script out the beginning and ending of your program and then teach from your key points (otherwise your class will sound stilted and staged which translates into boring.
7. Last but not least, get familiar with your conference service. Learn how to “mute” and unmute callers, how to record your call (a great source I use and recommend is http://www.AudioAcrobat.com. By practicing your content and your conference call skills ahead of time, you’ll be cool as a cucumber when it’s “show time”!