So Why Do Google And Facebook Want Digital Broadcaster Twitter?

There have been speculative rumours again, and this time theres two players who are on the trail to acquire Twitter. Its Google and Facebook; and on the same track two years on from the first offer, it doesnt come by as a surprise.

And it is now fair to say that unlike many propagated start ups, Twitter has emerged triumphant with regards to reach, usability and most of all, its social impact.
It has been six years since the digital broadcaster was founded and in a positivist approach, the three founders, Jack Dorsey, Biz Stone and Evan Williams are still hands on with the sites development in one way or the other. This has conversely suggested that the services have till date, remained projected to serving the primary intent. And just till the year gone by, Twitter had even proclaimed resistance towards commercialising.
So what does Google want? Well, they are vying for an all files open deal whereby they could gain access to Twitters data so that they could implement real-time information as an integrated part of its offer on the platter rather than that just posing as an add-on. Since 2009, digital broadcaster Google has been indexing Twitter users tweets in a bid to implement real-time features on the search engine. And gone past are eighteen months from that non-exclusive deal and it seems that Google still needs to develop its own real-time search.
And wanting a share of the pie from the other side of the fence, Facebook was rumoured to have been enticed by the option of procuring Twitter two years ago and wittingly enough, would have largely profited from gaining total access to Twitters in-depth data base which would have made Facebook the social web within the web.
The crow that mimics a cormorant gets drowned. And this proverb stands strong for the method implemented by Facebook when it introduced its Twitter style status update box back in 2009 and enforced some behavioural changing aspects on its users. This change nonetheless, left Twitter undeterred even after having a database of 300 million less users than its social platform counterpart. And to quantify that, users around the globe still rush to Twitter and not Facebook, to update other users they scarcely know, with a dose of real time information.
As heard from the horses mouth, Evan Williams, the co-founder and former chief executive of Twitter has made clear from the start, the disparity between Twitter and Facebook; Twitter is an information network and Facebook is a social network. The same has nonetheless, been reflected in the way people use both the platforms and undoubtedly, has remained to stand differentiated regardless of the exhaustive efforts inputted by Facebook engineers.
This stands to say that if digital broadcaster Facebook wants to be the monopolistic advocator of all the social interactions on the web, it is pivotal for them to acquire Twitters environment or at least, spawn a fruitful partnership.
From Googles perspective, if they want to hold the position of leader as the search engine gurus and keep in tune with their envisaged business ideations of systematising the globes information, they are in dire need to buy the quickest broadcasters of valuable information out there.
The question still remains though, why would Twitter want to give into these offers when in all fairness, its worth, influence and fame is still moving forward at a staggering pace?
There was no formal indication on this matter from Twitter executives at the time of this articles creation due to their unavailability.
As per critical comments by analysts, there now exists two forms of the web which are still at their infant stages; the information web, which is solely led by Google and the social web, led by Facebook. And for Twitter to really make its presence felt as a global influencer, away from the eminent, disembarked and tech-proactive; they have to be able to saturate and dictate the best of both of the above mentioned bowls so as to emerge victorious. BOLA TANGKAS
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