Speculation Of Liquor Brand Marketing: Marketing High

Wine is a symbol of culture, the Chinese nation inherited the essence of the traditional culture of five thousand years, Wuliangye is embodied in “harmony” of the quality, the integration of the five grain brewing out of the “aroma a long, mellow flavor, imported sweet, Ruhou net cool, the taste harmonization, just right, especially booze fully known “characteristics, just reflects the harmony of its excellent quality.

HC food industry network On: Xuguang Chong (Hong Kong Business Group GAO Chong-day international brand agency founder CEO) – Original

Source: Hong Kong business day Group – Brand agencies GAO Chong International – expert opinion – Chief Expert – Xu Guangchong

High Spirit Why can prices? Is not the brand value of the manifest?

Only culture is the high-end liquor brand marketing companies to win the key to victory. No culture brand is dead brand.

Wine, in the long history of human culture, has not only an objective existence of material, but a cultural symbol, a symbol of the Dionysian spirit.

Wine is a symbol of culture, the Chinese heritage of the five years the essence of traditional culture, it is Wuliangye Embodied in “harmony” of the quality, the integration of the five grain brewing out “a long aroma, taste mellow, sweet entry, Ruhou net cool, the taste harmonization, just right, especially wine Wei Chuan Known face “features, precisely reflects the harmony of its excellent quality.

In China, the Dionysian spirit to Taoist philosophy as the source. Zhuang things I advocate the unity of Heaven, Qi Yisheng death. Zhuang singing the song of absolute freedom to advocate “by things and travel,” “You almost universally outside,” “He has no hometown.” Zhuangzi would rather be free Yaotoubaiwei turtle pond in the mud, do not hold your head high by the people tied the Maxima. Pursuit of absolute freedom, to forget Cyril and honor life and death, is the essence of Dionysian spirit.

In liquor sales on cultural win, win sales Wuliangye indeed the cultural interpretation of head. Wuliangye culture into the liquor brand, for Wuliangye is a high-end liquor brand building must also perform a unique brand culture benchmark.

“Wuliangye Liquor” is an outstanding representative of liquor. Sorghum, Rice , Glutinous rice, wheat and maize grain as raw material of five to “bag Song” as a driving force, by Chen old pit fermentation, long aging, blending carefully made. The “aroma of a long, mellow flavor, imported sweet, Ruhou net cool, the taste harmonization, just right with enjoyable and comprehensive” unique style known to the unique natural environment, the Ming Dynasty 638 years old pits, five grow food recipes, brewing techniques, moderate quality, “Ten Wine City” and the six advantages become Alcohol Products, outstanding treasures. This is a high-end liquor

culture model of winning and win sales model.

Relative to Maotai Sold on to win in the culture is weak and even unable to answer, or even stuck in some errors on appeal. Maotai no real experience and learn to dig deep culture of comprehensive and even win a brand marketing culture systems have not formed fully shown no chapters scattered.

High-end liquor sales win some mistakes >>>>>>

Demand from real?? As a premium brand liquor, has no aspirations of any exaggerated product features to improve the brand image is necessary. But how to maintain their noble example of the image. But some high-end liquor brand sales in the process of winning, obviously, unable to extricate themselves into a number of damaging their brand and even confusion. Moutai’s “Diabetes” demands the door, is a failed re-color.

“In accordance with the principles of modern medicine, diabetes can not drink liquor of. By the end of 1993, quality assurance company in Tianjin Chen, Yip confirmed Maotai is an exception. The two men have been more than 60 years, and with four a plus sign of diabetes, prior to Maotai factory, his wife welcomed a specially called for the comrades in Guizhou Economic and Trade Commission, requests do not let them drink. Maotai arrived after the temptation, the two of them, or soiled Maotai .

BOLA TANGKAS