There are many advantages and disadvantages of choosing internet marketing in a business plan.
Firstly, there is a very low over head.
It doesn’t cost much to get started making money online. There are even many tasks you can do that are free and have good results.
You can create and distribute articles, videos, press releases and documents to many of the web’s most popular sites to get instant promotion.
Although this is free the downfall of this is that it takes time. Still, you can determine profitable actions and outsource them to get consistent results.
You can get very quick results for your marketing efforts online.
Want to do a quick test if something will work? Simply set up a paid traffic campaign.
You can try media buys, PPC (pay per click) and a host of other options.
You can instantly get feed back and see what is working and what is not. Unlike direct mail you can get the results and make changes to increase profits on an almost instant platform.
One of the main disadvantages is you need the know how.
If you don’t know how to do paid traffic the right way you can lose a lot of money. Also, if you don’t know much about search engine optimization you will not get much results with free traffic.
So if you want to really have good results online you need to make sure you know what you are doing.
There is always someone who will take you money and leave you with no results.
Many times people promise results but it simply doesn’t happen. This is very common with highly priced SEO (search engine optimization) companies.
The potential to have someone else do it for you is a wonderful idea but still there are many
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