The Buzz in Jollibee?s Success

For many years, Jollibee has become the biggest known fast food restaurant in the Philippines. Its popularity to provide some of Filipino’s favorite dish have expanded not only across the Philippines and Asia, but all over the world, especially where Filipino expatriate gather mostly such as in the US.

The majority of the success of Jollibee isn’t only because of its reputation for offering Filipino style American fast food, but because of its expansions through acquisition of other popular restaurants in present in the Philippines.

The first acquisition that Jollibee did was with the popular fast-food restaurant, Greenwich. Jollibee obtained a deal acquiring 80% of Greenwich shareholding in 1994, enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash. Learn more of this by visiting the Jollibee philippine website.

In 2000, the company acquired Chowking, a Philippine-based Chinese cuisine fast-food restaurant chain, predominantly selling noodle soups, dimsum and rice toppings. This expansion allowed Jollibee to be part of the Oriental quick service restaurant segment.

Apart from Greenwich Pizza and Chowking, Jollibee also acquired other popular fast-food restaurants in the Philippines such as Red Ribbon Bakeshop, Délifrance and Manong Pepe’s. Visit the Jollibee philippine website to learn more about this.

Apart from those acquisitions, Jollibee also made other acquisitions of fast food restaurants outside of the country. In 2004, Jollibee acquired Chinese fast food chain Yonghe King for $ 22.5 million. Visit

On August 26, 2008, that Jollibee formally signed the P 2.5 billion ($ 55.5 million) deal with Beijing-based Hong Zhuang Yuan through its wholly owned subsidiary Jollibee Worldwide Pte. Ltd. Aside from Hong Zhuang Yuan, Jollibee purchased 70% of Taipei restaurant Lao Dong in June and Chun Shui Tang tea house in 2006.

Jollibee also entered into a joint- venture contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro on New Mexico, USA., in which Jollibee will have a 12% stake in the US-based Asian restaurant for $ 950,000.

Now, Jollibee boast’s its 1,466 stores in the Philippines across the Philippines. And according to its own Jollibee philippine website, it has 23 stores overseas. Also, as of end-September, 2008, JFC has 1,490 local and 228 foreign stores in its portfolio.

“An important source of growth for our corporation is the expansion of our international business.” – Tony Tan Caktiong Chairman, Jollibee Foods Corporation.


BOLA TANGKAS
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