Organizations use their web sites to build numerous “transactions” to achieve the goals of sales and marketing. Web monitoring is crucial for online businesses. Through the power of the web, they strengthen their brand, bring in revenue, and communicate with their customers.
Web transactions have drastically increased over the years with the use of multimedia content and secure websites. Online transactions also involve complex sub-transactions even for a buying a book. These pages dynamically load onto the webpage which is customized for his or her buying preference where you can search the inventory, choose a result and add it on to an electronic shopping cart which provides shipping and payment information. This is followed by the purchase with a shipping tracking number.
Online transactions are beneficial for users and businesses, only when they perform as they should. In a real world scenario, there could be problems with the growing complexity of transactions. Web transactions should be go smoothly for businesses to be successful. The online experience should be good no matter which geography the user performs a transaction from. Consistency is the key for branding any business. The look and feel and functionality should be the same from any platform and any browser and the time taken for each step should not vary for different users.
There can be flaws in a transaction due to many different reasons which can breakdown the transaction process. Some of the reasons could be just the items are out of stock, or the page didn’t load or your credit card number could not be validated. There can be many different or even simpler reasons that a transaction could fail due to complex navigation or slow website performance. What ever the reason, it could prove costly for businesses, a transaction monitoring solution could easily be of assistance by website monitoring and performing a root cause analysis to pin point the issue from further affecting it.