Acquiring a new customer, and winning the existing customer loyalty by way of meeting the customer satisfaction is the only way-out to outshine in the industry. For that matter, understanding their behavior is an essential exercise. CRM solutions helps you here. So, it’s important to choose the best CRM software, which could predict the customer behavior appropriately.
Considering the importance of changing customer behavior in the New Year, CRM software solutions are likely to modify their capabilities accordingly, and turning themselves in a new CRM. The marketing professionals in most of the business organizations must keep themselves abreast of the upcoming challenges coming in the form of upcoming trends.
Here, we will discuss in a little details about the key trends and challenges before the CRM software in this year 2017.
1. Smarter customers- Customer Intelligence-
Well informed customers find advertisements disturbing, often block messages. Challenge is to gain their trust and attention while communicating the message. And, this requires you to have nearly perfect customer insight. New CRM must provide the real time analytics to understand your customers. It must be able to communicate the right customer the right message at the right time. Further, every individual customer wants personal attention, so personalize messaging should be an essential component of a CRM solution. This calls for a contextual CRM.
2. Huge voluminous data- Advanced AI powered bots-
Thanks to internet technology, there is almost flood of information across the business world. But the challenge is to identify them promptly and convert them into the most relevant and productive business insights, and consequently, to devise the concrete and pragmatic business plan. This is not humanly possible. Further, the way, the internet speeds are getting accelerated, and more and more complex social and virtual networks are emerging, the development and use of AI powered bots are the evident trends of the future, particularly in the contemporary data-driven business practices.
A CRM utilizing them in the best way can be the only forerunner in the market. In addition, Integration of predictive analytics tools into the CRM can help us to develop foresight into customer behavior patterns.