The UFC (Ultimate Fighting Championship) is pushing harder than ever to launch and concrete it’s presence internationally. It’s a natural progression and expansion with fans from all over the world dying to have a piece of the huge MMA phenomenon in their own countries. By it’s very nature MMA and the UFC is an international sport, but it’s fame over recent years has definitely come from the USA despite the wide range of fighters coming from all over the globe.
UFC and the UK
The UFC very successfully launched it’s self in the UK back in 2008 and is now poised for it’s Australian launch with UFC 110 in February 2010. Some surely wonder why the growth and expansion has been this slow and wish it would be faster. But surely this just means that the UFC and it’s president Dana White have taken the time to plan and execute a solid business strategy. Beyond the clamoring for a piece of the UFC abroad by those around the world the UFC has realized that the American market is only just so big and they are reaching the limits.
The UFC is Following WWE
The explosive growth of the UFC has seen record breaking sales in pay-per-view matches, but they are wise to plan their expansion carefully. Part of their strategy has reportedly been targeting countries where the WWE has been successful for at least 5 years, so that they know they are walking into a strong demand with customers that are willing to pay. Also building an increased level of demand for their product before unleashing the UFC worldwide also means higher profit margins and a longer lifespan.
UFC and FLASH
The UFC’s president Dana white also recently did a interview explaining in more detail the UFC’s decision to partner with FLASH to boost their international take over. Dana White firmly denied that the UFC was in any financial trouble but stated that the partnership with FLASH had been in the works for a while and where the ideal people to work with that shared the UFC’s goals and direction. FLASH is wholly owned by the government of the UAE (United Arab Emirates). The UAE is famous for being oil rich and for being forward thinking and developing some of the world’s most fantastic real estate especially in Dubai and is pegged to become one of the top financial capitals of the world, possibly even surpassing London and New York. BOLA TANGKAS