It seems like copywriting companies can be found everywhere – on the streets, in the yellow pages and all over the Web. The Internet is the place where you’ll find the majority of copywriting companies. How do you choose? Which copywriting companies are the best? These are questions you’ll need answered before you make your final selection. After all, the copywriters you choose will ultimately make the difference in the profitability of your business.
At one time it was more difficult to find a good copywriting company because there weren’t that many around. Copywriting was fairly new until recent years, when they suddenly starting popping up everywhere. If you type in “copywriting companies” in an online search, you’ll be amazed at how many show up in the results. Because there are so many more copywriting companies on the market you have a much wider selection. Anyone can claim to be a copywriter, but you have no way of knowing how good they are without checking them out. Copywriting companies have done this for you. They have a team they work with all the time and know their credentials and specialties. How do you find the right one with the many you have to choose from? The first step is to narrow down the competition.
Determine what your needs are. Before you being contacting copywriting companies, know exactly what you want and what you expect from them or they’ll have you convinced of what they think you need and want. The result will be that neither of you will be happy in the business relationship. Know exactly what you want and need done and how much you are prepared to pay for these services.
Research the different copywriting companies. Don’t call or email the first copywriting company that pops up in a search engine. Check out several different copywriting companies for different things.
What is their specialty?
What are their fees?
Do they have a website and, if so, how does it look?
What kind of guarantee can they give you?
Do they have good feedback and references?
Now it’s time to narrow down the competition of the many copywriting companies you’ve been researching and considering. If you’ve been researching ten different copywriting companies, select the top five and compare what each of them has to offer in comparison to what you’re looking for. Determine which of these copywriting companies can best meet your needs and at the best cost. Needs + Cost= Best Copywriting company for you.
Now you’re ready to contact the copywriting companies you’ve finally selected. If you’re really not sold on a company, don’t waste your time or theirs by contacting them. While cost is a factor, it’s only as important as your satisfaction. By this point, you already know almost everything you need to know but discuss their pricing strategies and request samples of some of their work. Ask them how familiar they are with your line of business. Make them convince you why you need them. Then, make your decision.